We’ve previously showed you some examples of how our event design services go from mood board, to action and reality. We have another one to show you this week, from Janine and Jenevieve’s wedding at The Torpedo Factory. Janine and Jenevieve loved how unique the Torpedo Factory was and wanted to play on that artsy vibe. They liked how modern the factory felt, and that it housed actual working art spaces, so Kim incorporated some of those feelings into the imagery in the moodboard. They both loved purples and blues but also wanted to add a warmer color for contrast. Lastly, they were really into playing up the lighting in the space, and wanted a more organic flower style that incorporated several colors.
As you can see, the florist took this mood board and created lush, romantic, organic pink and purple flower arrangements, both for the ceremony and the centerpieces. We incorporated candles, darker lighting, and pink uplighting to bring a romantic feel to the space. They also took the artsy vibe of the venue - the painting/brush stroke element in the mood board - and brought that into their printed materials (like their escort cards, pictured here), and also used romantic cursive writing. Finally, their family and wedding party wore shades of purple as well, to tie in with their color theme.
Hopefully this side by side comparison, as well as some other photos below help to give you a sense of how this mood board can be a real guide to execute a look and feel for your day! You can learn more about our design services here!
Photos by Shawnee Custalow